Fashion Forward-Saifra and Romaana Zia, Nyla Noor
Founded by sisters Saifra and Romaana Zia, Nyla Noor’s beginnings can be traced back to the 1970’s..Although separated by nearly five years, the sisters lead a parallel professional lives. With a profound creative spirit within, each of them initially pursued careers in fashion completing internships at fashion Express and Coach, respectively..Each garneres work-related success but individually wanted more than just spending their lives behind their desks. It was then that they questioned how to successfully achieve a work-life balance. In 2008, the Nyla Noor brand was formed..Read on to jump into the fashion forward world of sisters Saifra and Romaana Zia..
FG: How would you describe your personal style?
Saifra and Romaana Zia, Co-owners- Nyla Noor
RZ: Classic with a touch of colorful edge. I love to wear feminine dresses and classic outfits such as jeans and shrunken blazers but punctuate my outfits with colorful accessories that show some personality. A bright handbag, an eclectic bangle I picked up during my travels or a colorful flat are some of my favorite go to accents.
SZ: I like to be comfortable yet put together. I love shoes and handbags, so usually I pick my handbag/shoes first and work from there. I stick with basics and layer my clothes typically adding one statement piece such as a necklace or bangle. Secretly though I do love my collection of Havianas flip flops!
FG: Name 5 items every woman should have in her closet.
RZ: A classic everyday handbag that is made well and last you for years, a great pair of jeans, a black shrunken blazer- it’s an instant way to dress up an outfit, an LBD-Little black dresses can be worn everywhere from work to a wedding and a string of pearls. Sophisticated and chic a pearl necklace (real or fake) will dress up an outfit and make you look polished.
SZ: A classic handbag in a classic color that fits your lifestyle and pulls the entire look together. Diamond studs, they make you feel like a million bucks and never go out of style. A classic pump- wear them to work or wear them out, they never go out of style. A soft, well fitting white t-shirt/tank top- it goes with everything from a pair of jeans to a printed skirt. A soft wool or cashmere shawl- I have one and it was the best investment. It’s a great season-less piece that goes with everything.
FG: Who is your fashion icon and why?
SZ and RZ: We both chose Kim Kardashian. When she is dressed up in her casual/ daytime clothes, she always looks polished without looking overdone. She sticks to classic looks and beautiful accessories to round out her outfits.
FG: What fashion trend is your least favorite?
RZ: Hosiery with holes ripped into them.
SZ: The huge bows worn on top of the head. Although a small bow to the side can look cute.
FG: What the weirdest item in your wardrobe?
RZ: It’s not weird, per say, but not necessarily practical. I have a Ukata, which is a a casual summer kimono. I had purchased and worn one when I was traveling in Japan. I have no reason to wear it but I adore it.
SZ: Devil horns and tail. It’s from a halloween costume!
FG: What is your style philosophy?
RZ: Wear what makes you feel good. Confidence is the best thing one can wear.
SZ: Fit is key and wear what looks good on you and makes you feel confident.
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