Steffany Boldrini is the founder of EcoBold.com where she conducts video reviews on the world of green products. From recycled candy wrap purses, to organic make up Ecobold’s goal is for everyone to make a shift towards sustainable and safe products that are not only great for our planet, but also for our health. Read below on how this woman plans to help you heal the planet.
FG: How did the idea for EcoBold begin?
SB: It started out of my desire to teach people how to live healthier while being more sustainable. Today there are too many synthetic ingredients on our products and even our food and we just don’t know the consequences of using them. Too many people are dying of cancer, too many kids are being born with ADD, autism, down syndrome, and even cancer and I just think that the things we are surrounding ourselves with are the cause of it. Not to mention our planet being depleted by such terrible chemicals and even our animals and oceans suffering from it.
FG: Why did you feel starting Ecobold.com was so important?
SB: Because it’s not only showing people alternatives to conventional products, it’s also helping small green companies that are making amazing products while helping our environment. It’s a win-win-win situation!
FG: How do you go about choosing the products that you feature on your site?
SB: I do a lot of research. If it’s something with an “ingredients” list, I make sure it’s natural and that it has a safe range on cosmeticsdatabase.com.
FG: How much preparation time goes into each video?
SB: The preparation time for a review is about 2-3 hours. I do have to know what I’m talking about and I do have to know about the company and what they’re making. I also love to throw in some numbers to compare it to a conventional product (how many water bottles are thrown in landfills, how many sunscreens have a carcinogenic ingredient, etc). The preparation time for an interview is about an hour.
FG: What are the common misconceptions people have about green products?
SB: That they’re more expensive than other products. Some of them might be but most of them are at the same price range than other products. At EcoBold our goal is to make them affordable for everyone and we send our subscribers weekly coupons of 25% OFF products we’ve reviewed.
FG: Can people who live in the city and not in surban or rural areas fully live a green lifestyle?
SB: Absolutely. Living green can be part of anyone’s life because there are so many things you can do to go green. Here are a few ideas for the city dweller:
- Use a reusable water bottle
- Shop at your famers’ market
- Eat less meat
- Exercise outdoors
- Get an organic mattress
- Shop with a reusable bag
- Paint your home with VOC free paint
- Use natural cleaning products on your home
- Have a composting bin (if you’ve a backyard)
- Shut down your computer when you leave work
- Bring your own food, utensils and coffee mug to work
FG: What were some of the obstacles you faced when first starting Ecobold?
SB: Not finding a good partner! My initial idea was to have the “amazon.com of green products” and after looking everywhere, I could not find a good engineer partner, so I had to restrategize and decided to do video reviews or green products, which turned out to be a much better idea!
FG: How many of your business decisions are based on know how vs. your intuition?
SB: 50% is know how, 20% is intuition and 30% is just being bold
FG: What do you consider to be some of the major highlights of your career thus far?
SB: How popular our videos and website has become. The manufacturers and our viewers love the reviews and they usually post in their own network, which helps to spread the word even faster!
FG: What is a spiritual mantra or philosophy that you live by?
SB: If there’s a will there’s a way.
FG: What is the best piece of advice you’ve ever been given?
SB: Don’t give up and don’t take “no’s” personal, it’s part of the game.
FG: What would you tell your younger-self if you knew then what you know now?
SB: Don’t worry, everything will be alright!
Finish this sentence….
FG: Women should stop_____________________________ and ____________________________
SB: Women should stop complaining about the economy and start doing their work passionately.
FG: If your life had a soundtrack what would be your top three songs?
SB: Haha I’m really bad with songs and singer names! But a song that relates a lot to our work is Michael Jackson’s “They don’t care about us” and that’s what we’re trying to change with EcoBold.
FG: What project(s) do you have coming up?
SB: We’ll start a non-profit for our One Million Trees Project. Our goal is to plant one million trees in the next year and we’ll have to make it happen!
For more information on Ecobold email them at email@example.com or please visit www.EcoBold.com