Valerie Jennings, C.E.O. Jennings Social Media Marketing

This week’s Woman 2 Watch, Valerie Jennings, is C.E.O. of Jennings Social Media Marketing and has taken the world of social media by storm! Jennings is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Read below to find out more about this Woman 2 Watch.
FG: Why did you feel it was important to start Jennings Social Media Marketing?

VJ: I wanted to demonstrate how a female-owned company could provide young women professionals, seeking mentorship opportunities, the chance to be a part of an evolving company. We continue to shape new, young, female leaders, who leave Jennings to implement change elsewhere and contribute to the Internet in a very positive way. When we (Jennings) address the opportunities that may effect change, we begin with passion, which each individual has, and evolve it.
FG: What were some of the challenges you faced in starting your own business?
VJ: Jealousy, anger, revenge, growing pains and little money for women who start their own companies.
FG: What are some of the common misconceptions people have about marketing via social media?
VJ: That it will not work in “their” industry. That if they do it, the Web is not right for their company. This is a market opportunity for Jennings. We love what we do and create new systems everywhere.
FG: What is the most challenging part of your job?
VJ: The stress of not having any problems. Just kidding.
FG: What do you consider to be some of the major highlights of your career thus far?
VJ: Media coverage regarding our systems, processes and success.
FG: What is a spiritual mantra or philosophy that you live by?
VJ: The universe provides, protects, informs us regularly and will continuously inspire Jennings to grow, prosper and enjoy living without future problems created by us.
FG: What is the best piece of advice you’ve ever been given?
VJ: Don’t quit, be brave, honor your commitments, enjoy prosperity and live young-heartedly.
FG: What would you tell your younger-self if you knew then what you know now?
VJ: Don’t lie.
Finish this sentence….
FG: Women should stop complaining _____________ and ______________
VJ: Women should stop complaining about themselves and start doing more for their health, style, mental abilities and family.
FG: If your life came with a soundtrack, what would be the top three songs?
VJ: Shakira: “Loba,” Prince: “U Got The Look” and Alicia Keys: “Fallin’.”
FG: What project(s) do you have coming up?
VJ: Videos, Twitter and Facebook updates for clients regarding promotions; SEO for websites; e-newsletters and PR.
This is normal – I love it.
For more information on Valerie Jennings and Jennings Social Media call 816.221.1040:
LinkedIn http://www.linkedin.com/in/jenningspr
Twitter @valeriejennings http://twitter.com/valeriejennings
Facebook http://www.facebook.com/home.php?#!/pages/Kansas-City-MO/Jennings-Social-Media-Marketing/110273478991626?ref=ts
YouTube http://www.youtube.com/user/MichelleJPRA
www.jenningssocialmedia.com
valerie@jenningssocialmedia.com
 

Valerie Ramsey

An activist for healthy living no matter what the age, Valerie Ramsey is THE Woman 2 Watch! She’s a 70-year-old runway model, anti-aging expert, author, motivational speaker and is as beautiful on the inside as she is on the out. She’s aged gracefully, beautifully and healthly and wants others to be able to do the same! Read below to find out more…

FG: You began modeling at age 63, after many years of being a stay at home mom, what gave you the courage to embark on a new career?
VR: I always knew that when our 6 children were grown, I wanted to have a great career in the second half of my life. When I was 53, my husband and I moved from the east coast out to the beautiful Monterey Peninsula in California, where I went to work for the incomparable Pebble Beach Resorts. Since I had very little experience, my first job was in the pro shop, but over a period of 4 years I quickly moved into the marketing dept and eventually attained the position of Public Relations & Media Manager – a post I held for another 11 yrs. One day, when I was out on the golf course overseeing a photo shoot, the producer was quite insistent that I should be “doing something with my looks.” Although I resisted at first, eventually I let him take some photos, which he sent off to a San Francisco agency. Much to my amazement, they recruited me. It was the last thing I was expecting, and although I had serious reservations about a modeling career at age 63, my instinct told me that this could be fun, and I decided to go for it, (although I never gave up my position at Pebble Beach). Somehow I managed to do both.

FG: What lead you to being represented by the prestigious Ford Modeling agency?
VR: Model Scouts in Calgary Ford Models photos, and they signed me.

FG: What are some of the challenges you faced in changing careers?
VR: Transitioning from being a stay-at-home mother of 6 in a New York suburb, to PR/Media Manager and later to being represented by 4 modeling agencies in San Francisco and New York, was a major change for me. Going to work in a corporate environment meant that I had to be computer-savvy and know a fair amount about the hospitality industry. You would assume that I would encounter ageism, but that was never an issue – not even when I started modeling. I think much of the reason for that is because of my own personal attitude – I never think about “age” at all or consider myself very different from any of the young people that I associate with in the work place. Of course, when you’re modeling and you’re the only one out on the runway with silver hair, that’s a little different! And obviously age matters when it comes to what the advertising world is looking for when they hire models. But as far as working with the girls (and guys) themselves – I honestly am not conscious of my age. Another major challenge I faced was when, at age 58, I took on the Public Relations position at Pebble Beach. On the very first week of my new position, while overseeing a large photo shoot for a car commercial, I broke my foot & sprained my ankle. The next day I was told by my doctor that he had just found that I had uterine cancer and he scheduled surgery for the following week. The day after that I got diagnosed with a life-threatening heart condition. All of these events, one on top of the other and coming at me when they did, presented a real turning point in my life. Faced with the choice between giving up on my great new job when I hadn’t even gotten started yet, or saying, “No! I’m going to get past this and make the second half of my life as great as I possibly can!” I chose the latter and never looked back. A world of wonderful opportunities came to me as a result of that decision, including being recruited as a model and later writing Gracefully with my daughter, Heather Hummel.

FG: How did your friends and family first react when you announced you were going back to work?
VR: When I started working at Pebble Beach Resorts, my friends and family were thrilled – particularly the golfers! My friends who didn’t work admired my courage in taking on a job at what was truly an entry level position, and then having the determination to work my way up to a great career from there. When I started modeling at 63, they were even more surprised – but no moreso than I! Now they find me a source of inspiration, and my children and 8 grandchildren are very proud. It’s wonderful to be a positive role model for your children, even after they’ve grown up, and to be one for your grandchildren as well. As for Wally, my husband of 50 years, I never could have done any of this without his support and encouragement. He has been an enthusiastic cheer leader since Day One and loves everything I’m doing.

FG: What is the most challenging part of your job?
VR:
Every new thing I’ve taken on from raising a large family (I, myself, was on an only child who went to boarding school at age 7, so I didn’t have much experience there!) to PR at Pebble Beach, and then to modeling, writing, being a guest on numerous national and international TV shows, being a keynote speaker for the American Heart Association, the American Cancer Society plus doing many other motivational speeches as well, and now leading workshops – all of these have called on me to expand my knowledge, confidence and courage and to be the best I can be in ways that I haven’t tested before. Each one has been a new learning experience. One of my favorite quotes is by Eleanor Roosevelt. She said, “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” I LOVE that!!!

FG: In addition to modeling you are also the author of a book, Gracefully Looking & Being Your Best at Any Age. Why did you feel you wanted to write this book?
VR: When I was signed by Ford, a newspaper article appeared about this 63 year old woman who became a model. It was quickly picked up by the national newswires and started appearing in major newspapers all over the country. As the story spread, I soon began receiving e-mails from women everywhere telling me that they found so much hope and inspiration from what I had achieved in my life. One of my daughters, Heather Hummel, is a writer, and when I read her some of these beautiful e-mails, it was her belief that we had the material for a book. She put together a proposal which was quickly accepted by a wonderful literary agency in New York City, and soon after that Gracefully was picked up by McGraw Hill. We now have a second book in the works!

FG: How many of your business decisions are based on know how vs. your intuition?
VR: It’s got to be a combination, but if one has to take precedence over the other, I would say that it’s got to be intuition. If your gut instinct tells you that something feels right, if it’s something that excites you and you want to do it, (even though you may be a little frightened at the challenge) then do it. Any new skills you may need in addition to the basic ones that you already bring to the table, can be learned. By the same token, if something doesn’t feel right to you, even though you may have all of the necessary requirements to do it, don’t take it on. There is a reason we were given those feelings of either happy anticipation or dread in our tummies!

FG: What do you consider to be some of the major highlights of your career thus far?
VR: There have been quite a few: first and foremost, of course, would be the beautiful family that my husband and I raised together. They are all happy, loving, successful human beings who give much to the world in everything they do, and those who have children of their own are extraordinarily good parents. After that (and there is nothing more important than our family) I would say: My first big media trip to New York for Pebble Beach Resorts, My first big modeling job, which was in the Grand Ballroom of the Fairmont Hotel in San Francisco, My first TV appearance on CNN in New York – followed by 3 appearances on the Today Show, Fox News and many others. My first big speaking engagement at the Sudden Cardiac Arrest Leadership Conference in Washington, D.C. Being a presenter at the Canadian Association of Retired People in Toronto. Going to Paris as an ambassador for You Go Girls Travel, The day Gracefully came out And now…. The first Gracefully – Mind, Body, Spirit Workshop coming up in Monterey, CA on Oct 16th

FG: What is a spiritual mantra or philosophy that you live by?
VR: One of them is “Change the way you look at things, and things change”
Live well and laugh often – and to that I would add, Love with all of your heart. Never stop learning, Express gratitude, This moment, right now, is life.

FG: What is the best piece of advice you’ve ever been given?
VR:
We can only experience life fully in this moment. Once it has passed, we may not have another chance, Life is full of the most incredible opportunities. Keep your eyes and ears open, listen to your instincts, and don’t be afraid to “Look around the corner to see what’s next!”Give back to the world as much as you can and the world will be good to you.

Finish this sentence….
FG: Women should stop complaining about______ and start doing _____________

VR: Women should stop complaining about (whatever is making then dissatisfied) and start with at least one positive step towards making a change

FG: If your life came with a soundtrack, what would be the top three songs?
VR:
It’s a Wonderful World – Luis Armstrong, Come Fly with Me – Frank Sinatra, Luis Miguel, New York, New York – Frank Sinatra

FG: What project(s) do you have coming up?
VR: Heather Hummel & I are launching a series of Gracefully – Mind, Body, Spirit workshops which we plan to take nationally. We are thrilled that the American Heart Association is partnering with us in the western regional states, and hopefully across the country going forward. Heather and I also have a second book in the works

For more information on or to contact Valerie please contact her managing partner, Marc Paulhus at Marc.outsidethebox@gmail.com or via phone at 831-521-1884. Valerie can also be reached via email at val@valerieramsey.com or by visiting www.valerieramsey.com

 

Melissa Wardy, Founder Pigtail Pals

Pigtail Pals, created by Woman 2 Watch Melissa Wardy, is a premium t-shirt company for young girls that offers distinctive designs on stylish, premium tees. Pigtail Pals goal is to create clothing that depicts girls in ambitious and adventurous roles. Pigtail Pals encourage girls to Redefine Girly by inspiring girls to be smart, daring, and adventurous. Read below to find out more about this stay-at-home mom who wants better options for her pre-school daughter when it comes to clothes.

FG: What made you want to start Pigtail Pals?

MW: I created Pigtail Pals because it is my belief girls should grow up with and be exposed to empowering messages from the time they are tiny. My line of apparel is in response to what I felt was lacking from the girls marketplace. It is nearly impossible to find girl clothing that depicts girls doing the smart, daring, and adventurous things. Yet for boys, this is the default. My daughter is named after Amelia Earhart, and I couldn’t find anything with a cute plane on it unless I went into the boy’s department. All I could find on the girls’ side was pink and slogans about being sweet, pretty, and someone’s princess. Something seemed off, so I started paying more attention to messaging kids receive from toys, media, and apparel. It didn’t take me long at all to see that girls were being shortchanged and things needed to become more balanced.  The A Ha! moment came during a playgroup when my daughter was about nine months old. One of the moms asked why I never have her dressed in Disney Princess gear. I replied that I didn’t think I’d encourage a love of princesses with her, that I didn’t want to teach her to wish upon a star for a prince. I’d rather she get into a rocket ship and find that star on her own. Then I complained I couldn’t find anything like that on a shirt for girls. A Ha! I jumped up and shouted that I had to go, raced home, filled a notebook full of ideas and sketches, and the rest is history.

FG: Part of Pigtail Pals mission is to redefine “girly” what does that mean exactly and how do you feel Pigtail Pals is helping to change that image?

MW: “Redefine Girly” means we need to change the way we think about our girls. Girls are smart, daring, and adventurous. So much of what is being sold to girls is stereotyped, limiting, hyper-girly and sexualized. I refuse to raise my daughter with these messages. I think our girls deserve better, and I want to encourage them to define for themselves who they will be in this world.
Pigtail Pals follows the belief “You can’t be what you can’t see.” All of our designs show girls doing things that typically fall outside of the socialized gender norms they are sold in childhood. For the little girls, they see themselves, in bold color, as pilots, race car drivers, astronauts, fire fighters, etc. For the bigger girls, they love the play on words that gives a new definition to an old stereotype. “Act like a lady…” is under our design of a female movie director. “Drive like a girl…” under our race car champ. The other half of Pigtail Pals is using my blog and social media pages to teach parents about media literacy, sexualization, commodification, and age compression. I inspire creative play and also take companies and retailers to task who are merchandising harmful products to our kids.

FG: What are some of the common misconceptions you think young women have about being women?

MW: Many young women today think that womanhood is a competition or game where sexuality is something you put on display in order to beat out other women and win approval and validation from outside sources. This concept doesn’t make someone a woman. There is a very narrow, manufactured ideal of what women in this country should look like, and it excludes a large majority of gorgeous women who fall outside of it. Being a woman means having agency. Sexiness isn’t a look, it is a feeling. I hope as more young women come into their own they realize that being a sexy, desirable woman means being confident and self-loving from the inside. Being a woman means recognizing your own worth, beauty, and talents, and sharing it with the world.  As a woman, it is one thing to hear, “Oh, you look gorgeous.” It is entirely different to be able to say, “I feel gorgeous.”

FG: What is the most challenging part of your job?

MW: I’m am a work-at-home mom with two small kids, so the most challenging part of my job is striking balance between the demands of caring for my little kids and home and trying to single-handedly run a successful small business. I am determined to do both jobs quite well, it just seems I never have enough time for either.

FG: What can mothers do to help change the way women are perceived in society?

MW: Mothers can be better women. They can be confident, well informed, outspoken, engaged, and caring. They can knock off the Fat Talk and gossip and demonstrate sisterhood towards each other. As women we need to be authentic to be the best versions of ourselves. Mothers can make decisions that demonstrate respect towards themselves, thereby creating a legacy for their daughters.

FG: How many of your business decisions are based on know how vs. your intuition?

MW: It depends on the decision. Product development and advertising are know how, it comes down to dollars and cents. Collaborations and risks are intuition, but I know what is right for my business because so much of it comes from my heart.

FG: What do you consider to be some of the major highlights of your career thus far?

MW: Definitely meeting experts and thought leaders in my field, and having them all know me and my work within the first two years of business. That’s the power of social media, forged stronger with face to face meetings and constant support of each other’s work. To have some of my idols tell me I wrote a great blog post or am doing a great job teaching parents about sexualization in new ways…well that just sends me right over the moon.
By far, the greatest reward I get is when I receive emails from parents that say “You have opened my eyes and I have changed the way I parent.” That blows me away and makes every late night working and every sacrifice worth it.

FG: What is a spiritual mantra or philosophy that you live by?

MW: Keep a green tree in your heart and perhaps a singing bird will come. –Chinese proverb

FG: What is the best piece of advice you’ve ever been given?

MW: The biggest messes usually have the simplest solutions.

FG: What would you tell your younger-self if you knew then what you know now?

MW: Every decision you are making is right and is leading you to a place of contentment and joy. And wear less patterns.

Finish this sentence….

FG: Women should stop complaining about______ and start doing _____________

MW: dieting and start doing things that honor and strengthen the gift of the healthy body they live in.

FG: If your life came with a soundtrack, what would be the top three songs?

MW: “Closer To Free” by BoDeans, “Crazy Love” by Van Morrison, and anything by the Indigo Girls.

FG: What project(s) do you have coming up?

MW: I just launched color tees for our original designs, in February I’m launching a second line of designs for girls that include bugs and dinos and pirates. The company is going to market in February 2011, and I hope to expand the baby line and toy options. I’m also writing a book for parents of young girls on how to work media literacy and empowerment into their parenting. 2011 is going to be a BIG year for Pigtail Pals!
For more information on Melissa Wardy and Pigtail Pals please visit the website: www.pigtailpals.com and blog: http://blog.pigtailpals.com. You can also join in on our conversations with their parent community on Facebook (Pigtail Pals – Redefine Girly) and Twitter (@PigtailPals).

 

Celeste Thorson is a professional actress, model, screenwriter and activist living in Los Angeles, CA. This Asian American beauty has starred in television shows, films, and endorsement campaigns around the globe. She is also the athletic host for two seasons of the travel show “Destination X Hawaii” and “Destination X California” which airs in over 60 countries worldwide. Her new online store donates 50% of its profits to a different charity every month. With designs from the heart on everything from casual apparel to gifts and posters she knows how to make giving back look good and feel good! Read more about this Woman 2 Watch.

FG: How did you get started modeling?

CT: I’ve always found visual art fascinating so when I had the opportunity to work with talented photographers and makeup artists, I seized the moment. I enjoy collaborations and think it’s great to create high impact imagery. I had so much fun building a portfolio that I signed with CESD Talent Agency in Los Angeles and started modeling professionally.

FG: How do you feel models effect women’s body image in America?

CT: I feel it depends on your perspective. It can be both inspiring and intimidating. I think it’s important to have a healthy body image and self-esteem independent of the media. It seems there is a fine line between getting inspired by a beautiful image and feeling resentful towards yourself or someone else about it. I don’t think it’s healthy to use a person in a photo-shopped picture to reinforce negative insecurities about yourself. Many models represent a fearlessness that can motive style and confidence for women around the world. Focusing on loving yourself and expressing your personal taste.

FG: How did you make the transition from model to television host?

CT: I always knew modeling was just one of the things I wanted to do in my life. I enjoy hosting, acting, writing, producing and learning something new every day. I love travel and nature so when I auditioned for a show in Hawaii it was a perfect fit. I worked my way up to writing on the show, which was a wonderful experience. We shot the second season in California and now Destination X airs in over sixty countries around the world. I am happy it has encouraged people to get out of the house and do something athletic in nature.

FG: What is the most challenging part of your job?

CT: Auditions are probably the most challenging part of my job because you never know what to expect. That’s what I love about performing, it’s a constant challenge so you always have to try your best. It makes you strive to raise the bar and get stronger. You have to keep your sense of humor yet also take your job very seriously. Despite the obstacles, I enjoy the opportunity to share my talent and meet other passionate people.

FG: What do you find to be some of the common misconceptions about modeling and hosting?

CT: They can both be much harder than they look. People often see the end product and assume the process is just as glamorous. A lot of people think you can just stand on Hollywood Blvd., get plucked from obscurity and become an overnight success. What they don’t realize is that most “overnight successes” were in the industry years before going mainstream. There is something indescribably fulfilling about pursuing your bliss. Success can be subjective.

FG: Besides modeling you are also heavily involved in philanthropy. What causes do you currently support?

CT: Freedom and equality are high on my list for all races, genders, and sexual orientations regardless of location or disability. Organizations like Save the Children, Human Rights Campaign, Doctors Without Borders, Amnesty International, and the Sierra Club are champions in my book. Donating money is one part of the process but so is taking action. Campaigning for the best interests of your community through petitions, letters, boycotts, and activating others is a huge part of how I show my support.

FG: How many of your business decisions are based on know how vs. your intuition?

CT: My intuition is a good barometer of how I will feel working on a project. I like to click with the people I work with and be on the same page. If something feels off I will just pass because it is often a foreshadowing of things to come. There is such a great camaraderie that happens on set when the chemistry is right. I like to look for that because then it’s a win win.

FG: What do you consider to be some of the major highlights of your career thus far?

CT: Filming in Hawaii was an amazing experience and basically a paid vacation. It was so lush and beautiful. Skydiving on Hawaii’s North Shore of Oahu was like dropping into a postcard. Paul Street is a real pleasure to film with; he is a great director and we had too much fun blowing up trucks in the desert on Room Nine. Everyone on How I Met Your Mother is so nice. Working with Neil Patrick Harris without cracking up is impossible.

FG: What is a spiritual mantra or philosophy that you live by?

CT: Treat others as you wish to be treated. Empathy, compassion, and kindness are virtues I aspire to embody. I believe treating people with dignity and respect is a noble goal. Civility without oppression and freedom without affliction is the world I want to live in.

FG: What is the best piece of advice you’ve ever been given?

CT: Nosce te ipsum, Know Thy Self. Taking time to align and make peace with yourself is priceless. The more I apply this to what I want the better my life becomes.

FG: What would you tell your younger self if you knew then what you know now?

CT: Even if no one else believes in you, believe in yourself and you can go further than you could ever imagine. The word “No” doesn’t apply to your dreams.

FG: Finish this sentence, Women should __________ and _______________

CT: Women should stop complaining about being unhealthy and start doing something to strengthen their bodies and minds.

FG: If your life came with a soundtrack, what would be the top three songs?

CT: Aerosmith – Dream On
Death Cab for Cutie – Soul Meets Body
Gregory and the Hawk – Boats and Birds

FG: What project(s) do you have coming up?

CT: You can check out Destination X TV which is airing on DirectTV, Dish, and Time Warner. I will be working on the the indie film Abnormal Andrea in 2011. I’ve also been doing a lot of writing lately and am developing a few screenplays and shorts.

FG: How/Where can people contact you and/or find out about you and what’s next for career?

CT: You can keep an eye out for all my latest films and TV appearances on IMDB.

www.imdb.me/celestethorson

For more information on Celeste Thorson, visit her websites.

www.CelesteThorson.com
www.twitter.com/celestethorson
www.youtube.com/celestialstorms
www.myspace.com/celestialstorms
www.facebook.com/OfficialCelesteThorson

 

Kendra Kroll, Creator Porta Pocket

This week’s Woman 2 Watch, Kendra Kroll is the president of her own company and the creator of the Porta Pocket for the woman who wants to look good without lugging a huge purse around. Her must have accessory has been featured on Today and Fox 4 News. Read below to find out what inspired Kendra to create this budding business!

FG: How did the idea for PortaPocket begin?

KK: I was at the gym 3 years ago, doing a chest workout. Started on the flat bench, then went around doing my routine. Lost my water bottle and went looking for it, ~10 min later. Figured it’d be at the bench where I’d started in the free weights room, so I went back over there only to find…my spare ob tampon sitting merrily in the middle of the floor. Apparently it had rolled out of my pocket when I was flat on the bench, and made an unscheduled appearance. Nice and I was the only female there at the time. Nicer Augh…..! So I picked it up, all embarrassed, and decided there had GOT to be a better way.

FG: Why did you feel creating the Portapocket was important?

KK: When the “incident” happened I went home and started working on the concept right then & there…it was nagging at me and I couldn’t let it go. There are too many gals (& even guys) who end up sticking things they need in socks, shoes, sleeves or bras (etc) to get by. There has to be a solution for these common problems, and I was just the one to decide to do something about it for once & for all.

FG: What are some of the common uses for the PortaPocket?

KK: Wow…where to start! There are many practical uses for a variety of different applications. I use one of my Essentials kits (small pocket & 18” band/strap) daily to carry my ID, cash, cards, and key. This is generally worn right above my calf under my pants, or on my thigh when wearing a dress or shorts. Also daily use a 36” waist belt and medium pocket for my BlackBerry (also fits iPhone etc). The detachable, interchangeable pockets suit many different items, including passports, ipods, small cameras, keys, lipstick, tampons, insulin pumps, inhalers, EpiPens, more. Ideal for use while working out, going out, travel & everyday use. People have used PortaPocket products while running/jogging/racing, dancing, standing up at weddings, nightclubbing, horseback riding, motorcycle riding, walking (dog or otherwsise!), enjoying amusement park rides, cruising, sightseeing, & even climbing Mt Everest!

FG: What were some of the obstacles you faced when first starting PortaPocket?

KK: Not having the support of my family to believe in what I was doing. That was the hardest part. And continues to be an issue to a degree. Other things: not knowing where to source my design, not being familiar with patent processes, not knowing how much $$ & time this all would REALLY take… but I have to say I learned FAST!

FG: What advice do you have for other women who may have ideas on products they may want to develop?

KK: Research research research. Make sure there is a market for what you have in mind to do before investing heart, mind & soul. Spend a lot of time looking at what other products already exist and are being sold in your area, and at what cost. Look up issued patents and read the claims. See what else is out there already. If it’s not too crowded a marketplace and you can see the value, JUMP in and don’t look back!

FG: How many of your business decisions are based on know how vs. your intuition?

KK: I never owned a business before, so I’d say intuition is 75%. But there is a lot of common sense behind everything I do, which is not so common I’ve found..

FG: What do you consider to be some of the major highlights of your career thus far?

KK: Being featured on TODAY show (“cures for your fashion emergencies”) and Fox4 News DFW (Deal or Dud? …DEAL!) were definitely highlights, as was landing in the Chicago Tribune, on the Tonight Show with Jay Leno and page one of aol.com which translated into lots of sales. Being granted registration on my two trademarks (was not easy) and having my 1st patent issue this summer. Also happy to have received WBE (Women’s Business Enterprise) certification, and the appreciation of many with a host of rave reviews and positive feedback. We’re also in the running for some other TV opportunities, so I’m keeping my fingers crossed on those coming to fruition!

FG: What is a spiritual mantra or philosophy that you live by?

KK: Do unto others …. Treat others how you would like to be treated. Say what you mean and mean what you say. Oh, and Karma exists! :)

FG: What is the best piece of advice you’ve ever been given?

KK: Measure three times, cut once. That’s also symbolic for taking measured action, but TAKING action

FG: What would you tell your younger-self if you knew then what you know now?

KK: It’s ok to follow your passion. And life is an ever-changing, learning journey. Accept it and enjoy the ride!

Finish this sentence….

FG: Women should stop complaining about______ and start doing _____________

KK: what’s wrong with everything, and things to make your life more enriching

FG: If your life had a soundtrack what would be your top three songs?

KK: Stairway to Heaven, by Led Zeppelin; Answer, by Sarah McLachlan;

FG: What project(s) do you have coming up?

KK: Some creative videos to post on YouTube showcasing PortaPocket being used by park our aficionados in the UK…these are basically like stunt men jumping/flipping over things. Pretty mesmerizing stuff! Also planned for near-ish future: series of funny videos “don’t let this happen to you…PortaPocket to the rescue!” that I hope can go viral/be passed around on social media platforms

Have two different TV opportunities that may or may not materialize by the end of the year, and would rather not offer what they are yet, but if one or both happen, they can be game-changers.

For more information o Kendra please visit http://www.portapocket.com. Twitter me @PortaPocketGal; like me on facebook on PortaPocket page: http://www.facebook.com/pages/PortaPocket/36794284484 or call her 847-809-3408; e-mail kendra@portapocket.com

 
 

Steffany Boldrini, Founder EcoBold.com

Steffany Boldrini is the founder of EcoBold.com where she conducts video reviews on the world of green products. From recycled candy wrap purses, to organic make up Ecobold’s goal is for everyone to make a shift towards sustainable and safe products that are not only great for our planet, but also for our health. Read below on how this woman plans to help you heal the planet.

FG: How did the idea for EcoBold begin?

SB: It started out of my desire to teach people how to live healthier while being more sustainable. Today there are too many synthetic ingredients on our products and even our food and we just don’t know the consequences of using them. Too many people are dying of cancer, too many kids are being born with ADD, autism, down syndrome, and even cancer and I just think that the things we are surrounding ourselves with are the cause of it. Not to mention our planet being depleted by such terrible chemicals and even our animals and oceans suffering from it.

FG: Why did you feel starting Ecobold.com was so important?

SB: Because it’s not only showing people alternatives to conventional products, it’s also helping small green companies that are making amazing products while helping our environment. It’s a win-win-win situation!

FG: How do you go about choosing the products that you feature on your site?

SB: I do a lot of research. If it’s something with an “ingredients” list, I make sure it’s natural and that it has a safe range on cosmeticsdatabase.com.

FG: How much preparation time goes into each video?

SB: The preparation time for a review is about 2-3 hours. I do have to know what I’m talking about and I do have to know about the company and what they’re making. I also love to throw in some numbers to compare it to a conventional product (how many water bottles are thrown in landfills, how many sunscreens have a carcinogenic ingredient, etc). The preparation time for an interview is about an hour.

FG: What are the common misconceptions people have about green products?

SB: That they’re more expensive than other products. Some of them might be but most of them are at the same price range than other products. At EcoBold our goal is to make them affordable for everyone and we send our subscribers weekly coupons of 25% OFF products we’ve reviewed.

FG: Can people who live in the city and not in surban or rural areas fully live a green lifestyle?

SB: Absolutely. Living green can be part of anyone’s life because there are so many things you can do to go green. Here are a few ideas for the city dweller:
- Recycle
- Use a reusable water bottle
- Shop at your famers’ market
- Eat less meat
- Exercise outdoors
- Get an organic mattress
- Shop with a reusable bag
- Paint your home with VOC free paint
- Use natural cleaning products on your home
- Have a composting bin (if you’ve a backyard)
- Shut down your computer when you leave work
- Bring your own food, utensils and coffee mug to work

FG: What were some of the obstacles you faced when first starting Ecobold?

SB: Not finding a good partner! My initial idea was to have the “amazon.com of green products” and after looking everywhere, I could not find a good engineer partner, so I had to restrategize and decided to do video reviews or green products, which turned out to be a much better idea!

FG: How many of your business decisions are based on know how vs. your intuition?

SB: 50% is know how, 20% is intuition and 30% is just being bold

FG: What do you consider to be some of the major highlights of your career thus far?

SB: How popular our videos and website has become. The manufacturers and our viewers love the reviews and they usually post in their own network, which helps to spread the word even faster!

FG: What is a spiritual mantra or philosophy that you live by?

SB: If there’s a will there’s a way.

FG: What is the best piece of advice you’ve ever been given?

SB: Don’t give up and don’t take “no’s” personal, it’s part of the game.

FG: What would you tell your younger-self if you knew then what you know now?

SB: Don’t worry, everything will be alright!

Finish this sentence….
FG: Women should stop_____________________________ and ____________________________
SB:
Women should stop complaining about the economy and start doing their work passionately.

FG: If your life had a soundtrack what would be your top three songs?
SB:
Haha I’m really bad with songs and singer names! But a song that relates a lot to our work is Michael Jackson’s “They don’t care about us” and that’s what we’re trying to change with EcoBold.

FG: What project(s) do you have coming up?
SB:
We’ll start a non-profit for our One Million Trees Project. Our goal is to plant one million trees in the next year and we’ll have to make it happen!

For more information on Ecobold email them at admin@ecobold.com or please visit www.EcoBold.com

 

 

Cynthia Clampitt is a freelance writer, world traveler, and culinary historian. She’s been to 37 countries on six continents following her passions after quitting her corporate job and leaving for Australia, a trip that would change her life forever. She also was recently elected to the Society of Women Geographers. Her first book, Waltzing Australia, won the Mom’s Choice Award for travel writing. She’s worked for every major educational publisher in the U.S., including the Colonial Williamsburg Foundation, and has published more than 400 articles and contributed two major entries (on Mongolia and Jordan) to the forthcoming Encyclopedia of Food and Culture. Read below to find out more about this fascinating woman!

FG: How did the idea for your book, Waltzing Australia begin?
CC:
My reason for leaving the corporate world was to pursue writing, so I had gone to Australia with the intention of writing daily. I filled pages and pages of notebook paper with observations, background, everything I was seeing, doing, learning, and experiencing. Every couple of weeks, I mailed the pages to my parents, basically in lieu of regular letters. When I returned at the end of the six months, I went to see my folks, and mom had put all the pages she’d received into a notebook—a surprisingly thick notebook. I could hardly believe I’d written so much—hundreds of pages. It already looked a lot like a book. I began typing up the notes during down time, as I built my career, thinking I might be able to turn it into a publishable work. However, it really didn’t seem as though I could turn it loose until it had that happy ending of “I made it.” The original notebook ended with me on the plane home saying, “what do I do now,” and that just wasn’t how I wanted the story to end. Once I got the happy ending firmly in place, I felt the book could be published.

FG: What are some of the advantages of traveling as a woman?
CC:
There are actually quite a few advantages. People generally feel safer with a stranger if it’s a woman, and so feel more comfortable striking up conversations. I’ve experienced this in many countries. People, from teens to retirees, have stopped to offer me directions, asked me to join them for dinner, offered to show me around, and even invited me home. Also, women are generally better than men at connecting quickly. I’ve struck up worthwhile friendships in the time it took to do a couple of loads of laundry at a youth hostel. Also, in lots of places, chivalry lives on, so assistance is readily offered.

FG: Out of all places in the world, why did you want to go to Australia first?
CC:
My dad had been with the airlines when I was growing up, so I’d been to Europe five times with my family, plus I lived in England for a semester while in college. So I was familiar with Europe. For starting my life over, I wanted something unfamiliar—something dramatically different, in fact. I wanted a place that would test me, not just let me be comfortably who I’d always been. I’d always been interested in Australia, but it grew to be almost an obsession—the place I had to go—when I started planning to get out of the corporate world. It proved to be absolutely the right destination.

FG: You now work as a freelance writer and travel the world writing about your adventures. Can you tell us about a few of the countries you’ve been to?
CC:
I’ve now been to 37 countries on six continents. One of the important things I’d learned about myself on that first trip to Australia was that I’m not just a traveler; I’m an adventurer. I’ve been back to Europe, and I love it, but I’ve also done a lot of rugged and exotic stuff that would have seemed unimaginable before Australia. I’ve drunk fermented mare’s milk with nomad herders in Mongolia’s Gobi Desert, traveled in a dugout canoe down Ecuador’s Rio Napo in the Amazon rain forest, browsed through the souks and medinas of Morocco, climbed the Great Wall of China and the stairs of Tibet’s Potala Palace, explored caves in karst formations in northern Vietnam, and soaked in a thermal spring in Iceland (in February). I have a particular fondness for culinary history and the interweaving of food and culture, so I’ve also gone to cooking school in Mexico and took cooking lessons while traveling in Thailand, India, and Egypt. Some places I love more deeply than others, but I’ve really enjoyed everywhere I’ve been.

FG: When you visit a new country, how do you go about choosing where to go? Are you often accompanied by a guide?
CC:
Choosing where to go is usually based on a great deal of research, sometimes lifelong, other times, in preparation for a specific trip. I also ask for other people’s recommendations. Some choices represent long-term goals, such as visiting Cambodia’s Angkor War, which entranced me when I first saw photos in a National Geographic back in grade school, or the Summer Palace in Beijing, which I’d wanted to see since reading Pearl Buck’s Imperial Woman in high school. Then, as a culinary historian, there are places you just have to visit, such as the Ethno-Botanic Garden in Oaxaca, Mexico, because Oaxaca is where corn was first developed thousands of years ago, or Kerala in southern India, where most of the world’s favorite spices originated. Wherever I’m headed, I always have a substantial list of places I want to go or things I want to experience before I leave home, and usually before I even book flights. However, I do try to leave a bit of room for serendipity, taking recommendations I get as I travel, or pursuing discoveries made on site.

As for going with guides, that’s determined by a fairly broad range of factors. If there’s a lot of trackless wilderness involved, I definitely go with a guide. (I consider getting back home again to be a key part of a successful trip.) If I’m going to remote rural areas where no one speaks English, I’ll have a guide. In some countries, such as Tibet, guides are required by law. I’ll also travel with a guide in areas where the customs and beliefs are such that simply being a woman might get me into trouble. If I have a very limited amount of time, a guide can be useful, if for no other reason than knowing how to get to all the worthwhile spots. And then there are the country-specific reasons. For example, in Bali, the generally unmarked roads are dominated by farm animals, and if you hit a cow with your car, the village may very well seek an unpleasant revenge. Plus, it costs about half as much to hire a guide and driver as it costs to rent a car. So even though I’d outlined everything I wanted to see before reaching Bali, I still hired a guide when I wanted to venture out into the countryside. Otherwise, I don’t have much problem just using a guidebook and heading off on foot or using public transportation. Turkey, Japan, Hong Kong, and England are all places where it’s especially easy to rely on public transportation. But research is the key to figuring out where to go and not missing anything important.

FG: What advice do you have for women who are interested in having a career based around travel?
CC:
What you need to do depends on your other passions. If all you want to do is be out there, you can get a job on a cruise line or you can train to be a tour director. Just decide what you want, look at who’s doing it, and check to see if they have jobs available. If, however, you want to write, then I’d say the most important thing is to be good at several things. I write about travel, but I also write about food, history, culture, and geography. I’ve written hundreds of magazine articles, but I’ve also written dozens of textbooks and contributed to encyclopedias. This is actually not quite as diversified as it sounds, as there is no good travel writing that doesn’t include all these topics. It’s just a matter of learning how to tailor your work to your audience or client—plus getting good at research and taking notes everywhere.

FG: What were some of the obstacles you faced when first starting to pursue your dream of being a writer?
CC:
Well, the biggest obstacle was the one all writers face: no one goes out looking for new writers. There is no way to succeed other than just doing the work. Start with lowly magazines to get clips. Learn to write query letters. Expect to get rejections. In fact, if you’re a writer, that’s going to be your life, not just your start up. However, one does build a reputation, makes connections, and gets better at fitting queries to markets. So you don’t escape the work needed to get assignments, but you do get better at it. Like a good athlete—the course doesn’t get shorter, but your speed and endurance build, and you start to win more than you lose.

FG: How many of your business decisions are based on know how vs. your intuition?
CC:
Gosh—it’s actually kind of hard to separate the two. However, if I had to choose, I’d say know how, at least at this point in my career. I’m constantly studying, pursuing the things that matter most to me, keeping my skills sharp, and because I’ve built my career around the things I love—writing, travel, history, geography, food—it’s my know how that keeps me moving forward. That said, intuition is still involved, because the way the market and publishing are changing, there’s still a lot of guesswork.

FG: What do you consider to be some of the major highlights of your career thus far?
CC:
I think the initial big highlight was when I knew I was going to make it as a writer. I had been working part time in retail, to get insurance and make ends meet. When I could walk away from that and rely entirely on my writing to support me, I was overjoyed. Of course, having Waltzing Australia get published was a huge highlight, as was having it winning the Mom’s Choice Award® for travel writing. Writing for the Colonial Williamsburg Foundation was exciting. I loved being invited to contribute major articles (on Mongolia and Jordan) to the Encyclopedia of Food and Culture. And I was delighted to be elected to the Society of Women Geographers earlier this year.

A highlight of a different sort is getting reactions from readers who are inspired by my book. A lot of people just enjoy my adventure and wonder of Australia, but I am particularly excited to hear from people who have found something more in my book, whether it was simply the motivation to go on vacation or the inspiration to pursue their dreams.

FG: What is a spiritual mantra or philosophy that you live by?
CC:
I’d say that the closest I come to having a mantra would be something from Nobel laureate Patrick White that I quote often: “Nothing important is easy.” As for a philosophy, I think that could be boiled down to always doing the best work you can, even when it doesn’t seem to matter (because it always matters, even if it’s only internal), and care deeply—about your audience, about your craft, about the truth. Actually, I think caring deeply could be said to be the engine behind always doing the best you can.

FG: What is the best piece of advice you’ve ever been given?
CC:
“Make the most of every opportunity.” My dad always emphasized that. The other best piece of advice, also from my dad, was “Be nice to everyone—but especially to the people others ignore.”

FG: What would you tell your younger-self if you knew then what you know now?
CC:
There is a degree to which I so value everything I’ve gone through and everything I’ve learned that I’m not sure I’d want to change anything, even the difficulties—and maybe especially the difficulties. Of course, it depends on how much younger. I might tell a much younger self not to be hurt by those who were intimidated by intelligence—but I’m not sure I’d have listened when I was younger. In fact, I’m pretty sure my mom told me that, but you can’t really process that until you’re older. If we’re talking about the beginning of my writing career, I’d probably have told myself the clients that would turn out to be the best, so I could have avoided a few dozen rejection letters. That way, I could have skipped the stint in retail. (Not a highlight of my career.)

Finish these sentences:

FG: Women should stop complaining about______ and start doing _____________
CC:
They should not complain about what they can’t do and start doing whatever they can. That will mean different things for different people, of course. If you have four kids, you can’t just walk out and go to another country. However, you can start writing articles for local magazines, or start learning a foreign language, or take a college course (online, if necessary), or start reading books about places you’d like to visit, or take up embroidery, painting, jewelry making, or archery. There’s always something you can start doing that will enrich your life, and there’s usually something you can do that will potentially, over time, lead to the fulfillment of a larger dream. Focus on what you can do. Everyone is happier when the glass is half full, rather than half empty.

And remember, nothing happens instantly. It took me three years to save enough money to pay for that first big Australia trip and to support myself for a year afterwards, while I started my new career. It took me longer than that to build a new career when I returned. Remember, “Nothing important is easy.”

FG: If your life had a soundtrack what would be your top three songs?
CC:
That makes me smile, because when I was planning to leave the corporate world, one of my motivational techniques was to create an “escape tape,” a tape of songs that reminded me I was getting out. One of the songs was “I’m Already Gone” by the Eagles, and I think that would have to be on any soundtrack of my life. I’d probably include “Southern Cross” by Crosby, Stills and Nash, just because Australia was the door into my new life. Gosh, about a dozen songs come to mind involving country roads, leaving on jet planes, and ships at sea. However, if I only get three, I think I’d have to pick “Africa” by Toto as my final one. It almost always brings me to my feet, dancing, and makes me think about digging out my passport.

FG: What project(s) do you have coming up?
CC:
I’m currently working on three books. One is a sequel to Waltzing Australia. I’ve been back to Australia three more times, though only for a month each time, not the six months of the original trip. However, I’ve had some delightful and often astonishing adventures on the return trips. I’ve also begun writing a book of all my tips, tricks, and advice for traveling smarter and healthier, and having a better time doing it, plus pointers on how to get more travel into your life. And I’m working on a book of the histories of the most important foods in the world. People are usually astonished to find out the impact food has had on world events—and how stunningly valuable currently ordinary items once were. For example, in the Middle Ages, a serf could buy his freedom for one pound of black pepper, and dried cod made the Age of Vikings possible.

For more information on Cynthia and Waltzing Austraila please visit the Waltzing Australia blog www.waltzingaustralia.wordpress.com, for information on Cynthia’s food history and non-Aussie travel blog: www.worldsfare.wordpress.com. You can also visit www.worldplate.com. Upcoming speaking engagements and book signings are posted on Facebook fan page (Cynthia Clampitt: Author).

 

Jill Tietjen is president and CEO of Colorado-based Technically Speaking, Inc. She regularly speaks on women in engineering, historical women in engineering, science and on leadership topics. She co-authored the locally best-selling book “Her Story: A Timeline of the Women Who Changed America (HarperCollins, 2008). She has written or co-authored five books and 75 articles, and has been featured in over 150 articles. Read below to find out about Herstory’s Woman 2 Watch.

FG: How did the idea for our book, Her Story begin?

JT: My co-author Charlotte Waisman was teaching a class of women managers for the Women’s Vision Leadership Institute (a program of the Women’s Vision Foundation) and talking about the women who came before us and on whose shoulders the women of today stand. The women in her class didn’t know the women who came before us. Being a former university professor, she went out to find a book to recommend to them. The book she was looking for, that highlighted women’s accomplishments in a timeline format and gave an idea of the socioeconomic and historical context of those accomplishments, wasn’t available. She began a paper timeline that, when I met her, had about 300 women and their accomplishments on it. Her conviction about the need for the book was solidified when she went to a tea party at a friend’s house. The 15 highly education women there played a parlor game – matching 10 women to their accomplishments. Only Charlotte got them all right. And, only Charlotte knew who Margaret Sanger was.

FG: Why do you feel writing Her Story was important?

JT: Young women of today need to know about the amazing women on whose shoulders we stand and who are role models for us. We all need to understand how hard fought the battles for women’s rights were. It took 72 years for women to get the right to vote in this country! I will ALWAYS vote. These women fought hard for us to have the right to an education, for us to be able to own and control property, for us to have custody of our children in the case of a divorce – and for us to be able to work in any profession. We need to remember and honor them. It took so much work from so many people for women to have the standard of living and quality of life that we have today. We can get through anything life throws at us and we can do it!

FG: What are you hoping readers will get from reading your book?

JT: I hope that they will recognize “Women Like Me”. They will come to understand that women have contributed to so many different fields and areas of endeavor. A woman invented Kevlar. A woman founded the Red Cross. A woman developed the first effective childhood leukemia drug. A woman developed the first computer compiler. Women have much “Her Story” to be proud of. Women can do (and have done) everything!

FG: While doing your research for the book did you notice a common thread among the women?

JT: Passion. Determination. Persistence. The women who changed America kept on keeping on when they were told that they couldn’t or shouldn’t or that women just didn’t do these things. Each woman had a passion and she did the things that she knew and felt needed to be done.

FG: What are some of the common misconceptions people have about women’s history?

JT: I love what Patricia Schroeder says on the back cover of our book in her endorsement “Too many Americans think men fought their way to this country on dangerous sailing ships while women arrived on cruise ships. Her Story sets the record straight. Men and women came on the same ships and, shoulder-to-shoulder, built this great country together. Her Story is a must-read. We have had 400 years of sexagrated history—it’s time for the holistic view!” A somewhat similar sentiment is voiced about Ginger Rogers: She did everything that Fred Astaire did but backwards and in high heels! Women ARE steel magnolias. We undersell ourselves and our accomplishments – and we undervalue and don’t know how much women have accomplished throughout history (or Her Story!).

FG: While touring for the book, do you find that women are very well versed on the history of women in America?

JT: Although Charlotte and I had each researched many women before we started our work on Her Story, we learned about hundreds and hundreds of women we had never heard of. Most of the women across the U.S. are similarly stunned to find out how few of the historical women they are familiar with and how much we do not learn in school about women in history.

FG: How many of your business decisions regarding the book are based on know how vs. your intuition?

JT: My business decisions are certainly a blend of know how and intuition – probably half and half.

FG: What do you consider to be some of the major highlights of your career thus far?

JT: One of the biggest thrills of my entire life was being inducted into the Colorado Women’s Hall of Fame in 2010. Being in the Rose Garden in 1991 to accept Admiral Grace Murray Hopper’s National Medal of Technology from the first President Bush (at her request). Accepting her medallion when she was inducted into the National Women’s Hall of Fame in 1994 (at the request of her family). Being at the launching of the destroyer Hopper in 1996. Serving as National President of the Society of Women Engineers (1991-1992). Being elected a Fellow of that organization (1994) and receiving its Distinguished Service Award (2002). Being elected to the Board of Directors of Georgia Transmission Corporation (1997). Being elected to the Board of Directors of Merrick & Company (2010).

FG: What is a spiritual mantra or philosophy that you live by?

JT: “Everything happens as it is supposed to happen when it is supposed to happen.”
“Most people don’t recognize opportunity because it comes dressed in overalls and looks like work.” (Thomas Edison)

FG: What is the best piece of advice you’ve ever been given?

JT: “Your must write your own book. Every word that will be used in your book has already been used elsewhere. Every note ever used in a song has already been used in a song. No one has written the words the way that you will.” “Learn a different way of defining success. Every person that you reach is a success. Every event that you do is a success. Each book that is sold is a success.”

FG: What would you tell your younger-self if you knew then what you know now?

JT: Keep your eyes open – many opportunities will come your way and you need to be able to recognize them as opportunities. There will be pain and sorrow – but everything always works out for the best. You need to find the relationship and space where you can be yourself – to be the best person that you can be – fully utilizing your talents and abilities for good things in the world.

Finish this sentence….

FG: Women should stop complaining about__________________ and ___________________________
JT:
the glass ceiling and start their own companies to offer opportunities for other women.

FG: If your life had a soundtrack what would be your top three songs?
JT:
“I’m Gonna Be An Engineer,” Peggy Seeger, “I am Woman,” Helen Reddy “I Hope You Dance,” Lee Ann Womack

FG: What project(s) do you have coming up?
JT:
I think that marketing and promotion of Her Story: A Timeline of the Women Who Changed America will continue to occupy my life for a VERY LONG time. We’re in our second printing. We’re planning for a second edition – I have the names of over 550 women in a spreadsheet on my computer that need to be considered for inclusion in a second edition. Women are still accomplishing wonderful things!

For more information on Jill and Herstory please visit www.herstoryatimeline.com; jill@herstoryatimeline.com
303-796-8204 (office) or 303-910-2101 (cell). You can also watch the video on our web site. Sign up for our monthly ENewsletter. Invite them to speak at your meetings and conventions. Jill can also call into your book clubs to discuss Her Story: A Timeline of the Women Who Changed America. You can download our education resources at http://www.herstoryatimeline.com/hs_education_resources.htm. Follow us on Twitter at http://www.twitter.com/herstoryus

 
 

Casey Wohl, Founder Girls Getaway Guide

Casey Wohl, also known as The Getaway Girl®, is passionate about two things: her girlfriends and traveling the world. By combining these two loves, Wohl created and launched a unique and helpful city-specific travel guide series for women worldwide called the Girls Getaway Guide. After a devastating divorce and getting fired from her job, Wohl found solace in traveling with her girlfriends and realized an unfilled niche in the travel industry as no one was writing city-specific travel guides for women. Wohl is also the travel correspondent for the nationally-syndicated TV show, Daytime, as well as the new, all-women radio network, Heartbeat Radio for Women. She has also been featured on radio and television programs suh as CBS Radio, Better TV, The Daily Buzz, Media Talk, FirstWivesWorld, and numerous blogs. Her topics cover everything travel, from budget to pet travel to girlfriend getaways.

 

FG: How did the idea for Girls Getaway Guide begin?

CW: After a devastating divorce and getting fired from my job within a few months of each other, I was at a very low point in my life and extremely depressed. Fortunately, I have some amazing girlfriends who didn’t let me sit at home and cry. We started traveling (via Girlfriend Getaways) and I came back to life as we created new memories, had new adventures and felt completely rejuvenated. As we planned more of these trips, I would look for city-specific travel guides for women and could not find any online or in bookstores, so I decided to write one for Orlando. It was more of a bucket list idea (I had always wanted to write a book). I wrote the book, got another job and moved on with my life. Two months later, Barnes & Noble called me. They said they loved the book, wanted to carry it and asked if I planned to write more. People in the book world said that doesn’t often happen and I should pursue this venture more seriously. So I did.

FG: Why do you feel starting Girls Getaway Guide was important?

CW: Other women told me they were also looking for this sort of travel guide. They indicated that they often didn’t travel with their girlfriends as much as they’d like to because they didn’t have time to properly plan the trip. Alas, a city-specific travel guide just for women was exactly what they needed to make the planning (and then traveling) that much more fun!

FG: What services/programs does the Girls Getaway Guide offer?

CW: We offer the books to a few destinations now and more cities are on the way. We also host Getaway Girl Connect (where female travelers can connect with other female travelers to share travel-related information); host Getaway Girl Travel (where women can search and find getaways that fit their needs); Girls Getaway Guide E-newsletter (with travel tips, vacation giveaways and Girls Getaway coverage in various destinations). I also am the Travel Correspondent for the nationally-syndicated TV show, Daytime, as well as the new radio station, Heartbeat Radio for Women.

FG: Where are some of the places you have planned trips to?

CW: Wow! That’s a long list, but a few memorable ones include: Austin, TX; Key West, FL; Nashville, TN; Nova Scotia, Canada; Asheville, NC; Charleston, SC; Savannah, GA; New York City, NY; Montana; Arkansas; Beverly Hills/Palm Springs, CA; Trinidad/Tobago; Grenada, WI; Cancun, Mexico; Santa Fe, NM; Orlando, FL; Miami, FL; Las Vegas, NV; Turks & Caicos; Montreal, Canada; Seaside, FL…just to name a few!
FG: What are some of peoples’ common misconceptions about female orientated travel?

CW: People either think Bachelorette Party or Shopping/Spa trips. What they fail to realize is that women are more and more adventurous these days and want to try new things during their travels that are empowering and memorable. For example, I tried trapeze in Montreal, wrestled an alligator in Orlando, went YOLOING in North Florida and ziplined in Cancun! Don’t underestimate us!

FG: What were some of the obstacles you faced when you were first starting our business?

CW: I didn’t really know where to begin. I had no knowledge of the book/publishing industry, but my friends believed in me and gave me books so I could learn. I was like a sponge and tried to soak up as much as I could. One big hurdle was learning to “just jump.” I caught myself over-thinking many decisions when I just needed to let go and learn by trial and error. It was hard for me (and still is), but I now know this is the best way to learn. You are never an expert when you first start something new.

FG: What would you say is the key to your success?

CW: I surround myself with great people (especially great women) who are not only amazing advisors, but also trusted friends and smart business women. I couldn’t not have done this without my girlfriends!

FG: How many of your business decisions are based on know how vs. your intuition?

CW: That’s a tough question. I try to learn as much as I can from books, other business people, colleagues, etc, but at some point, you just have to trust your gut and do what feels right to you. I still struggle with this. In fact, I am struggling with it now with a major business decision. I like to talk to as many people as I can. Often, one person will say something that clicks and the decision becomes an easy one. I am doing a lot of talking/listening to others right now :) .

FG: What do you consider to be some of the major highlights of your career thus far?

CW: About one year ago, I gave a talk about Career Reinvention to a group of about 200 women. I told my story, how I arrived at this point in my life and ways they could also reinvent themselves. A week after the talk one of the ladies told me that listening to my story changed her life; then she explained how that happened. That feeling of helping someone was better than any paycheck I had ever received. It was an incredible feeling!

FG: What is a spiritual mantra or philosophy that you live by?

CW: I will try anything once! (Hence the alligator wrestling). Also, my tagline: Leave Your Baggage at Home®

FG: What is the best piece of advice you’ve ever been given?

CW: You only live once, so make it a great life!

FG: What would you tell your younger-self if you knew then what you know now?

CW: I would tell myself not to waste so much time, energy and anguish trying to be a corporate ladder climber (my pre-Getaway Girl life) and have fun with my job. If you don’t love what you do everyday, how can you love your life?

FG: Women should stop complaining about _________ and _______________________

CW: what’s wrong in their life and start doing something to make it right.

FG: If your life had a soundtrack what would be your top three songs (please list the song title, band name and/or singer)?

CW: The Climb by Miley Cyrus (please don’t judge me by this singer ;) , Pocketful of Sunshine by Natasha Bedingfield, Cowgirls Don’t Cry by Brooks & Dunn (I grew up on a cattle ranch, so I’m a cowgirl at heart)

FG: What project(s) do you have coming up?

CW: My sister-in-law works for the Florida Bar Foundation and handles family law. She sees some pretty dire situations for many women, so we plan to start a foundation to help these women…The Getaway Girl Foundation. Stay tuned!

For more information about the Girls Getaway Guide please visit www.GirlsGetawayGuide.net. Be sure and sign up for their monthly E-newsletter, which keeps subscribers updated on travel news, vacation giveaways, special events and more! You can also email Casey directly at Casey@GirlsGetawayGuide.net or call their office at (863) 224-6326.

 

Robin Wilson, Interior Designer Robin Wilson Home & Home Good Store The Nest

 
Eco-friendly interior designer, Robin Wilson, created an interior design firm focused on wellness and ensuring that families know all the eco-friendly options available from the foundation to the furniture. Robin’s design firm, Robin Wilson Home projects boasts clients such high profile clients as President Clinton, think his harlem office. In addition, Robin owns a home goods store called The Nest and if that wasnt enough Robin is also the author of Kennedy Green House (Greenleaf, 2010), with a foreword by Robert F. Kennedy Jr., the book details the consturction and interior design of Kennedy’s green home. Read more to find out about this exciting Woman 2 Watch.

FG: How did the idea come for Robin Wilson Home and The Nest store?

RW: I am from Austin, Texas and grew up with allergies and asthma – and after realizing that my upbringing could provide good information to parents, I started giving advice. Initially, we started off as a project management firm and then people started asking me to design their spaces and to find products for their homes that are wellness oriented

FG: Why do you feel using eco-friendly products to decorate your clients homes is important?

RW: When people learn that 1 in 9 children have asthma (and that number rises to 1 in 4 for children of color) and 1 in 5 children have allergies, you recognize that environmental factors need to addressed in families to ensure wellness is achieved for families

FG: What are some of the common misconceptions people have about green and sustainable living?

RW: The early products were not attractive and they were also quite expensive. Often people thought that “green” meant that it was only for those who are wealthy. It has been my mission to educate people to know that practical solutions should be available to people of any income level.

FG: Where do you the future of eco-friendly design heading in the next five years?

RW: It is my belief that demand will cause pricing to become more affordable for eco-friendly elements. And more people will begin to request options as more information becomes available. For example, when people learn that a simple solution is changing their shower curtain to nylon (instead of vinyl) or their pillow, they are more open to eco-friendly design options.

FG: What are some of your most notable clients thus far?

RW: We have done projects for high-profile clients including Robert F. Kennedy Jr., President Bill Clinton’s Harlem office and several other celebrities who remain confidential.

FG: How do you go about designing a home for celebrity or political figure? Is the process the same?

RW: The process of design for all clients is the same – you have to listen to their family needs. You have to understand the budget and the lifestyle. And most importantly, you have to ensure that you know the timeframe for the start and completion to ensure that expectations are met. The only exception is that some of these individuals will travel extensively, so after the initial client meetings, you may not see them until the “reveal” of the space.

FG: What would you say is the key to your success?

RW: We work hard. Notice the word “we” – my team makes everything happen with our firm. We work to do the little things right such as checking for typos, answering the phone cheerfully and remaining punctual at all meetings to respect our client time. Also, the contractors we work with understand that all our clients are VIPs and deserve commitment and follow-through.

FG: How many of your business decisions are based on know how vs. your intuition?

RW: All entrepreneurs have a certain level of intuition and hard-earned wisdom that is often learned from mistakes. I have also worked with a business coach who taught me the mantra, “Hire great people and work “on” and not “in” your business”.

Robin Wilson Home Designs

FG: What do you consider to be some of the major highlights of your career thus far?

RW: My first book was published this year and it won the 2010 bronze IPPY award in Home & Garden. As well, we have a textile line premiering at a major big box retailer later this year.

FG: What is a spiritual mantra or philosophy that you live by?

RW: I believe that we should prepare and practice in advance and with discipline, perseverance, commitment, teamwork and resilience, we will be able to achieve our plans and strategy.

FG: What is the best piece of advice you’ve ever been given?

RW: Don’t listen to people who say you can’t – but always ask yourself “…what would you attempt to do if you knew you would not fail.”

FG: What would you tell your younger-self if you knew then what you know now?

RW: Finish this sentence…. “the pain you feel after the death of your brother will propel you to bury yourself into your work. And while you will achieve professional success, you will forget that you have to live…try to have a bit of fun…because all the success in the world will not replace loneliness…try to go out a bit and meet some long-term friends.”

FG: Women should stop complaining about____________ and _________________

RW: their boss and start doing a bit of sacrifice (like not buying those shoes!) so that you have a choice in your career.

FG: If your life had a soundtrack what would be your top three songs?

RW: Gloria Gaynor – I Will Survive, Shirley Horn – I Got Plenty of Nothing, Frank Sinatra – Fly Me to the Moon

FG: What project(s) do you have coming up?

RW: We are doing many projects that include filming a TV segment. But the most exciting thing is our newly revamped website that will debut this summer which will allow people to have more access.

For more information on Robin Wilson please visit www.robinwilsonhome.com

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